2027年俄勒冈羊年春晚招商方案

2027年俄勒冈羊年春晚招商方案

Oregon 2027 Lunar New Year Gala Sponsorship Proposal

“年味就在波特兰”——一场不一样的东方文化嘉年华

“The Spirit of Lunar New Year Lives in Portland”—A One-of-a-Kind Celebration of Asian Arts and Culture

主办单位：波特兰中国联谊会（CFAP）& 英特尔华人员工联盟
Organizer: Chinese Friendship Association of Portland (CFAP) & Intel Chinese Employees’ Network

日期：2027年2月6日，星期六｜地点：凯勒大剧院
Date: Saturday, February 6, 2027 | Venue: Keller Auditorium

传统艺术与手工体验：下午5点｜舞台演出：晚上7点30分
Traditional Arts & Crafts: 5:00 p.m. | Gala Performance: 7:30 p.m.

一、2027年春晚的五大价值

1. 品牌价值 / Brand Value

2027年春晚是波特兰华人联谊会三十余年发展历程中的转型与创新之作。筹备团队计划打造历年来最强大的演出与嘉宾阵容，并加大制作投入，使其成为2027年初亚裔社区备受关注的文化盛会。

Building on more than 30 years of community service, CFAP’s 2027 Gala marks a new chapter of transformation and innovation. The organizing team plans to bring together its strongest lineup of performers and distinguished guests, supported by increased production investment, to create a major cultural celebration for Asian communities in early 2027.

2. 影响力价值 / Reach and Impact

春晚将从一场演出拓展为历时超过四个月的东方文化沉浸式体验，涵盖节目选拔、分会场活动、国际文化互动、社区巡展及传统庙会体验。社交媒体推广与东方市集巡展将持续延伸活动影响。

The Gala will expand beyond a single performance into an immersive cultural experience spanning more than four months, including performance selections, satellite events, international cultural exchanges, community showcases, and traditional Chinese festival experiences. Social media promotion and traveling Asian cultural markets will extend its reach.

3. 艺术价值 / Artistic Value

来自中国的世界级非遗艺术家与波特兰优秀艺术团队，将围绕东方“和”文化展开创意合作，探索节目形式、编排、舞美及现场呈现的新突破。

World-class artists from China specializing in intangible cultural heritage will collaborate with outstanding Portland arts groups to explore the Chinese cultural concept of harmony through innovative performances, choreography, stage design, and live presentation.

4. 观演群体价值 / Audience Reach

现场观众目标为近3,000人。筹备期间，计划在俄勒冈社区和学校开展十余次节目选拔及文化推广活动，累计观众目标约30,000人，并通过国内外网络直播扩大传播范围。

The Gala aims to attract nearly 3,000 attendees. More than ten performance selection and cultural outreach events are planned at Oregon schools and community venues, targeting a combined audience of approximately 30,000. Domestic and international livestreaming will further expand its reach.

5. 消费市场价值 / Market Value

活动将汇聚亚裔高净值人士及家庭，为企业提供品牌传播与社区互动机会。同时，筹备团队将拓展波特兰高端退休社区观演渠道，把相关文化活动带入社区，并以吸引不少于1,000名该渠道观众到场为目标。

The event will offer opportunities to connect with high-net-worth Asian individuals and families through brand promotion and community engagement. Outreach to upscale Portland-area retirement communities will bring cultural activities into those communities, with a goal of attracting at least 1,000 attendees through this channel.

以上观众人数为筹备目标及预估，并非已确认人数。
Audience figures above are planning targets and projections, rather than confirmed attendance.

二、赞助类别及回报细则

II. Sponsorship Packages and Benefits

以下所有赞助金额及门票价值使用同一币种，币种待确认。
All sponsorship amounts and ticket values below are expressed in the same currency, to be confirmed.

钻石赞助商 / Diamond Sponsor

限1名｜赞助金额：22,000
One available | Sponsorship amount: 22,000

1. 独家冠名权：企业或产品名称及标识出现在冠名横幅、迎宾横幅、宣传海报、网络广告、电子海报、节目册、票套、节目单，以及相关外展活动背景板和宣传物料中。
   Exclusive naming rights: Company or product name and logo featured on title-sponsor and welcome banners, posters, online advertisements, digital posters, souvenir programs, ticket sleeves, performance schedules, and related outreach backdrops and promotional materials.
2. 专属展区及贵宾签到墙冠名：演出入口处设置专属展区，贵宾签到及合影背景板尺寸为4米×2米。
   Exclusive exhibition space and VIP welcome-wall naming recognition: A dedicated display area at the entrance and a branded VIP welcome and photo backdrop measuring 4 meters wide by 2 meters high.
3. 东方市集巡展冠名：享有不少于6次社区及商业中心外展活动的冠名权，并在每次活动中提供一个标准展位。
   Traveling Asian Market naming rights: Naming recognition at at least six outreach events at community and commercial centers, with one standard promotional booth at each event.
4. 节目册宣传：封面冠名、首页致辞、两页广告及四个标准代金券位。
   Souvenir program placement: Cover title-sponsor recognition, a first-page sponsor message, two advertising pages, and four standard coupon placements.
5. 企业致辞及视频：开场前安排企业代表致辞，并在演出章节转场时播放120秒企业专访视频。
   Sponsor remarks and video: An opening address by a company representative and a 120-second sponsor interview video shown between Gala segments.
6. 全年线上推广：在CFAP官方网站、2027年春晚官方网站及线上售票平台提供冠名展示和横幅广告，为期一年。
   Year-round digital promotion: Title-sponsor recognition and banner advertising on the CFAP website, the 2027 Gala website, and the online ticketing platform for one year.
7. 青年委员会合作：成为CFAP青年委员会特邀合作伙伴，相关合作公益活动享有合作署名权及冠名优先权。
   Youth Council partnership: Invited partner status with the CFAP Youth Council, including co-branding recognition and priority consideration for naming rights for relevant joint community service activities.
8. 赠送门票：包厢及VIP门票总价值3,000。
   Complimentary tickets: Box-seat and VIP tickets with a total face value of 3,000.
9. 公益捐赠署名：春晚及分会场义拍义卖筹集的善款，以赞助商名义捐赠给协会旗下公益服务组织。
   Charitable recognition: Proceeds from charitable auctions and sales at the Gala and satellite events donated in the sponsor’s name to charitable service organizations affiliated with CFAP.

铂金赞助商 / Platinum Sponsor

限2名｜赞助金额：9,800
Two available | Sponsorship amount: 9,800

1. 战略合作单位展示：企业或产品名称及标识出现在迎宾横幅、签到墙、海报、网络广告、电子海报、节目册、票套、节目单及相关外展宣传物料中。
   Strategic partner recognition: Company or product name and logo featured on welcome banners, the welcome wall, posters, online advertisements, digital posters, souvenir programs, ticket sleeves, performance schedules, and related outreach materials.
2. 专属展区：以演出舞美元素装饰，供观众合影，背景板尺寸为4米×2米。
   Exclusive exhibition and photo space: Decorated with performance-inspired scenic elements, with a backdrop measuring 4 meters wide by 2 meters high.
3. 东方市集巡展合作：不少于6次外展活动的背景板及宣传资料展示企业标识，每次提供一个标准展位。
   Traveling Asian Market participation: Logo placement on backdrops and promotional materials at at least six outreach events, with one standard booth at each event.
4. 节目册宣传：独立致辞页面、两页广告及四个标准代金券位。
   Souvenir program placement: A dedicated sponsor-message page, two advertising pages, and four standard coupon placements.
5. 企业致辞及视频：开场前安排企业代表致辞，章节转场时播放90秒企业专访视频。
   Sponsor remarks and video: An opening address by a company representative and a 90-second sponsor interview video shown between Gala segments.
6. 全年线上推广：CFAP官方网站、2027年春晚官方网站及线上售票平台广告展示，为期一年。
   Year-round digital promotion: Sponsor advertising on the CFAP website, the 2027 Gala website, and the online ticketing platform for one year.
7. 赠送门票：包厢及VIP门票总价值1,000。
   Complimentary tickets: Box-seat and VIP tickets with a total face value of 1,000.

黄金赞助商 / Gold Sponsor

限4名｜赞助金额：5,800
Four available | Sponsorship amount: 5,800

1. 节目单元赞助：企业或产品名称及标识出现在签到墙、海报、网络广告、电子海报、节目册、票套、节目单及相关外展宣传物料中。
   Performance-segment sponsorship: Company or product name and logo featured on the welcome wall, posters, online advertisements, digital posters, souvenir programs, ticket sleeves, performance schedules, and related outreach materials.
2. 节目共创视频：赞助节目开场前播放60秒企业专访及60秒节目共创花絮，节目单注明共创企业名称及标识。
   Collaborative performance videos: A 60-second sponsor interview and a 60-second behind-the-scenes video shown before the sponsored performance, with company name and logo credited in the performance schedule.
3. 专属展区：以演出舞美元素装饰，供观众合影，背景板尺寸为4米×2米。
   Exclusive exhibition and photo space: Decorated with performance-inspired scenic elements, with a backdrop measuring 4 meters wide by 2 meters high.
4. 东方市集巡展合作：不少于6次外展活动的背景板及宣传资料展示企业标识，每次提供一个标准展位。
   Traveling Asian Market participation: Logo placement on backdrops and promotional materials at at least six outreach events, with one standard booth at each event.
5. 节目册宣传：一页广告及两个标准代金券位。
   Souvenir program placement: One advertising page and two standard coupon placements.
6. 全年线上推广：CFAP官方网站、2027年春晚官方网站及线上售票平台广告展示，为期一年。
   Year-round digital promotion: Sponsor advertising on the CFAP website, the 2027 Gala website, and the online ticketing platform for one year.
7. 赠送门票：VIP门票总价值1,000。
   Complimentary tickets: VIP tickets with a total face value of 1,000.

白银赞助商 / Silver Sponsor

赞助金额：2,000
Sponsorship amount: 2,000

1. 特邀合作单位展示：企业或产品名称及标识出现在签到墙、海报、网络广告、电子海报、节目册、节目单及相关外展宣传物料中。
   Invited partner recognition: Company or product name and logo featured on the welcome wall, posters, online advertisements, digital posters, souvenir programs, performance schedules, and related outreach materials.
2. 东方市集巡展合作：不少于6次县市商业中心外展活动的背景板及宣传资料展示企业标识。
   Traveling Asian Market recognition: Logo placement on backdrops and promotional materials at at least six outreach events at commercial centers across participating cities and counties.
3. 节目册宣传：一个标准代金券位。
   Souvenir program placement: One standard coupon placement.
4. 半年线上推广：CFAP官方网站、2027年春晚官方网站及线上售票平台广告展示，为期六个月。
   Six months of digital promotion: Sponsor advertising on the CFAP website, the 2027 Gala website, and the online ticketing platform.
5. 赠送门票：VIP门票总价值500。
   Complimentary tickets: VIP tickets with a total face value of 500.

东方市集社区巡展特邀赞助商

Traveling Asian Market Community Showcase Sponsor

赞助金额：3,000
Sponsorship amount: 3,000

1. 春晚特别合作单位展示：企业或产品名称及标识出现在签到墙、海报、网络广告、电子海报、节目册、节目单及相关外展宣传物料中。
   Special Gala partner recognition: Company or product name and logo featured on the welcome wall, posters, online advertisements, digital posters, souvenir programs, performance schedules, and related outreach materials.
2. 东方市集巡展合作及展位：不少于6次县市商业中心外展活动的背景板及宣传资料展示企业标识，每次提供一个标准展位。
   Traveling Asian Market recognition and booths: Logo placement on backdrops and promotional materials at least six outreach events at commercial centers across participating cities and counties, with one standard booth at each event.
3. 节目册宣传：两个标准代金券位。
   Souvenir program placement: Two standard coupon placements.
4. 半年线上推广：CFAP官方网站、2027年春晚官方网站及线上售票平台广告展示，为期六个月。
   Six months of digital promotion: Sponsor advertising on the CFAP website, the 2027 Gala website, and the online ticketing platform.
5. 赠送门票：VIP门票总价值500。
   Complimentary tickets: VIP tickets with a total face value of 500.

春晚纪念品特邀赞助商 / Gala Commemorative Gift Sponsor

赞助金额：3,000–5,000
Sponsorship amount: 3,000–5,000

1. 礼品赞助商身份：作为春晚特邀礼品赞助商参与盛会。
   Gift sponsor recognition: Participation as an invited commemorative gift sponsor.
2. 可赞助礼品：袖珍观演望远镜2,000个、腰枕2,000个、纪念围巾3,000条、儿童音乐礼盒1,000个等。
   Potential sponsored gifts: Compact theater binoculars—2,000 units; lumbar support cushions—2,000 units; commemorative scarves—3,000 units; children’s musical gift sets—1,000 units.
3. 礼品品牌展示：礼品包装及礼品袋印有企业名称和标识，袋内可放置企业宣传资料。实用礼品既可提升观演体验，也可持续传递企业品牌与服务理念。
   Branded gifts and packaging: Company name and logo displayed on gift packaging and bags, with promotional materials included inside. Practical gifts can enhance the viewing experience and provide lasting exposure for the sponsor’s brand and service values.
4. 精准礼品派送：计划面向高端55岁以上退休社区团体票观众约800张、中文学校校际联盟家庭票观众约800张，以及包厢及A类VIP票观众约200张开展派送。VIP观众包括受邀政商嘉宾、赞助企业代表及文化媒体人士。
   Targeted gift distribution: Planned distribution to senior group ticket holders from upscale communities serving adults age 55 and older—approximately 800 tickets; family ticket holders through the Chinese School Alliance—approximately 800 tickets; and box-seat and Category A VIP ticket holders—approximately 200 tickets. VIP guests include invited government and business leaders, sponsor representatives, and cultural and media guests.
5. 东方市集巡展合作及展位：不少于3次社区及商业中心外展活动的背景板和宣传资料展示企业标识，每次提供一个标准展位。
   Traveling Asian Market recognition and booths: Logo placement on backdrops and promotional materials at at least three outreach events at community and commercial centers, with one standard booth at each event.
6. 春晚宣传展示：企业或产品名称及标识出现在签到墙、海报、网络广告、电子海报、节目册、票套、节目单及相关外展宣传物料中。
   Gala promotional recognition: Company or product name and logo featured on the welcome wall, posters, online advertisements, digital posters, souvenir programs, ticket sleeves, performance schedules, and related outreach materials.
7. 现场屏幕广告：大屏幕广告两次，每次15秒。
   On-screen advertising: Two 15-second advertisements on the Gala’s large screen.
8. 贵宾休息厅展示：可摆放企业宣传展架及资料。
   VIP lounge promotion: Placement of company display stands and promotional materials in the VIP lounge.
9. 赠送门票：VIP门票总价值500。
   Complimentary tickets: VIP tickets with a total face value of 500.

节目册特邀赞助商 / Souvenir Program Sponsor

赞助金额：1,000
Sponsorship amount: 1,000

1. 节目册及节目单展示：企业或产品名称及标识出现在节目册和节目单中。
   Program recognition: Company or product name and logo featured in the souvenir program and performance schedule.
2. 代金券宣传：节目册中提供一个标准代金券位。
   Coupon placement: One standard coupon placement in the souvenir program.
3. 半年线上推广：CFAP官方网站、2027年春晚官方网站及线上售票平台广告展示，为期六个月。
   Six months of digital promotion: Sponsor advertising on the CFAP website, the 2027 Gala website, and the online ticketing platform.
4. 赠送门票：VIP门票总价值200。
   Complimentary tickets: VIP tickets with a total face value of 200.

三、春晚战略合作伙伴

III. Gala Strategic Partners

HK Café · Excellent Cuisine · Senior Advocate Services · Mary’s Woods

排名按签约顺序。
Listed in the order in which partnership agreements are signed.

四、合作咨询

IV. Sponsorship Inquiries

欢迎企业及机构联系我们，了解完整赞助安排，洽谈适合贵企业的合作方式。

Businesses and organizations are welcome to contact us to discuss sponsorship arrangements and partnership opportunities tailored to their goals.

联系人 / Contact: Iris Zhao
电子邮箱 / Email: izhao@portlandcfa.org
联系电话 / Phone: 971-865-7889

让品牌与文化同行，让年味温暖波特兰！
Connect your brand with culture and bring the joy of Lunar New Year to Oregon!